IN TOUGH economic times, Fitzsimmons Real Estate owner Andrew Fitzsimmons wants the Dalby community to show pride in its town.
The board of the new Think Local - Love Dalby campaign held an information session at the Dalby Golf Club tonight.
Mr Fitzsimmons said it had been a tough year for Dalby, including falling business turnover, high rental occupancy rates and a reduction in road traffic.
"I know there are some people out there struggling a lot," he said.
"These are some of the reasons we're trying to get some positivity back."
The campaign, which will start in March next year, involves retailers giving tickets to customers following a sale, who can enter a prize draw.
Major prizes would be drawn at a street party before Christmas next year.
"It's about the community working together and building community spirit," Mr Fitzsimmons said.
"Hopefully it will keep some dollars in Dalby.
"If we can keep a few more transactions in town…that means there's more jobs and that's going to keep Dalby alive."
Golders owner James Golder said if there was a 10% change in the shopping habits of local residents, it would be massive.
Mr Fitzsimmons said he hoped to see 200 businesses across the town part of the campaign, which was also subject to change.
"As things get rolling out through the rest of December and January things will evolve," Mr Fitzsimmons said.
"It's still early days."
Churches, schools, clubs and farmers are also encouraged to come on board.
Dalby Shoppingworld manager Jon Russell said the campaign was hoping to change the soul of the town and make it a prosperous place to live.
"It's not going to happen straight away," Mr Russell said.
"We've got to start somewhere and that's the premise of that."
Mr Fitzsimmons said, with shoppers flocking to Toowoomba and online, locals should re-evaluate where they spend their cash.
Dalby Chamber of Commerce member services manager, Trudi Bartlett, said the chamber supported the campaign.
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