Apple TV: Australian prices not for the faint-hearted

APPLE'S new TV will sell for more than twice that of the newly-released Telstra TV but arguably offers a lot more entertainment options, including for gamers.

Apple released the pricing for Australia on its website on Tuesday morning.

The new Apple TV comes in two models: 32GB for $269 or 64GB for $349. A HDMI cable will cost you extra.

That compares to the previous model Apple TV which is still available for $109.

In the US, the 32GB costs US$149 and the 64GB costs US$199 - which converts to about A$205 and A$274 although that doesn't account for GST, News Corp reported.

The new Apple TV, launched in September, will offer thousands of iOS apps which can be played on your big screen.

"You can expect big, exciting games,'' Apple boasts on its website.

"Imagine apps that turn your lounge room into a fitness studio or a classroom. Or multi-person experiences that redefine family game night. We can't wait to see where developers take this."

It also features a new remote and Siri-powered voice control which Apple says will make it far easier to find content across streaming services.

"Ask Siri to give you a few options, like "Find me some kids movies". Siri automatically searches across popular services like iTunes, Netflix and more, so you don't have to dig through each app individually,'' Apple says on its site.

"You can even ask Siri to launch a specific app. The Siri Remote takes the work out of watching TV."

The device also uses swipe technology, similar to that used on phones and tablets, curbing constant button pushing.

"Touch forever changed how we interact with our phones.

"Now it comes to the remote. Use your thumb on the Touch surface of the Siri Remote to scroll, select and navigate your TV screen effortlessly."

The Telstra TV also does a similar job in finding content across multiple platforms and sells for $109. It comes free to some Telstra broadband customers on higher download limit plans.

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