Being boring not an option
BUSINESSES who fail to keep up with the times in terms of marketing are being left behind, according to marketing and business development strategist Damian Morgan.
A born and bred local of the Western Downs, Mr Morgan is returning to the region to present a seminar that aims to arm small businesses with marketing skills and knowledge.
A free 45-minute workshop will be held on February 11 at the Dalby BMO Function, across two sessions, at noon and 5.30pm.
After the success of the 2018 seminar, Mr Morgan said this year's free event on how to create High Impact Campaigns would delve into how small businesses can improve their marketing strategies, particularly with a multimedia approach.
"The theme of high-impact campaigns is that the internet has made it so easy now for everybody to be advertising that the white noise, or the amount of ads you've got to cut through to actually get people's attention, is exponentially greater than it once was, so you can't be boring,” he said.
"We're getting small businesses to get to the absolute core of what they do best and tell that story, however they tell it, whatever media, digital or traditional, it's about how they tell that story, and it cuts through, grabs people's attention and gets a response.”
Mr Morgan will discuss some of the best marketing campaigns he's seen during the past 12 months and apply those lessons to small and medium businesses.
Places must be booked through the Dalby Herald on 4672 5500.