A LONGSTANDING Dalby business has revealed their secret to success after more than 100 years in the Western Downs.

Schrecks Shoe Store in Dalby is an iconic fixture along Cunningham St, standing the test of time through every global financial crisis and natural disaster.

First opening its doors as Fields Shoes in 1902, original store owner Cyrill Field retired in 1949, with Kevin Schreck taking up ownership and later changing the name to Schrecks Shoe Store.

His family legacy would span three generations, with his daughter taking on the role as owner following his retirement, and her daughter Melinda Daniel, after that.

According to the current owner, Ms Daniel, the secret to their success is simple.

"Knowing what your customers want is important," she said.

"We know our clientele and what they like and don't like, we have built a relationship with them.

"Ensuring that we are stocking items that meet our customers' needs and what they look for including comfort, practicality and on-trend items.

"We have also built a wonderful relationship with our suppliers over the years, which is just as important."

From the traditional front window displays, floor to ceiling open storage for colourful shoe boxes, to the antique bench seats, Schrecks Shoe Store is a blast from the past.

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"Our business is a bit unique," Ms Daniel said.

"We don't have a website and have only recently started a Facebook page.

"While we are seeing the benefits of social media and will continue to build on that as we are always adapting the business, there is no doubt that word of mouth is still our best marketing tool.

"The majority of our clients are return customers and we believe it's important to be upfront with customers and make sure they are satisfied with the product and our service.

"We know happy customers are our best asset. "