The graphic ad in which a pedestrian is killed by a car, produced to stop a rise in such deaths happening on Australian roads.
The graphic ad in which a pedestrian is killed by a car, produced to stop a rise in such deaths happening on Australian roads. Pedestrian Council of Australia

WATCH: The shocking scene every music lover should see

A YOUNG woman is struck by a vehicle, as she walks down a street with earphones in listening to music in a hard-hitting ad from the Pedestrian Council of Australia.

The song the young woman is listening to is cut short along with her life, as tyres screen and viewers are exposed to the terrible thud and graphic reality of a person being fatally wounded by a moving vehicle.

The confronting advertisement entitled Don't Tune Out uses shock value to try and reduce the number of pedestrians killed in similar incidents.

"This is the most powerful ad we've ever done," the Pedestrian Council's Harold Scruby told media.

"Everyone who's seen it is pretty shocked by it."

 

The graphic ad in which a pedestrian is killed by a car, produced to stop a rise in such deaths happening on Australian roads.
The graphic ad in which a pedestrian is killed by a car, produced to stop a rise in such deaths happening on Australian roads. Pedestrian Council of Australia

Young man busted nearly four times the limit in Dalby

Premium Content Young man busted nearly four times the limit in Dalby

Dalby’s Road Policing Unit decided to intercept the young man after he was observed...

Superspreader alert as hotel cluster grows

Premium Content Superspreader alert as hotel cluster grows

The state is facing its biggest challenge since the pandemic lockdown, with fears a...

Search now: Are you one of 160k Qlders owed money?

Premium Content Search now: Are you one of 160k Qlders owed money?

Are you one of the 160k Qlders owed money?