Turn a dollar into a million this Christmas at Dalby Target
CHRISTMAS conjures up ideas of food-laden tables, gifts and family and friends, but for many the reality is very different.
For some people the period is not festive at all, whether through unemployment, illness, stress or finding it hard to get by.
The 24th annual Target and UnitingCare Christmas Appeal has been launched with those people in mind, running until Christmas Eve.
All Target shoppers will be asked to buy a $1 bauble gift tag at the check-out counter and Target will donate the proceeds to the appeal, hoping to raise $1m. Shoppers can also drop off unwrapped gifts at the lay-by counter at Target stores.
UnitingCare Queensland staff and volunteers will collect the gifts and distribute them to those in need.
Last year over 5000 gifts were distributed in Queensland and Dalby UnitingCare co-ordinator Rev Jenny Sims said some locals were struggling too.
"We have seen people finding it hard to make ends meet," Rev Sims said.
"We want to support as many people as we can and ask the community to please reach out and support the appeal at Target Dalby and help someone doing it tough.
"Giving back dignity and showing compassion is what this appeal is all about." Uniting Church Queensland co-ordinator Emily Murray said last year gift vouchers from the appeal helped a single- parent family five children to buy Christmas presents.
Target managing director Stuart Machin said they were proud to continue its long tradition of partnering with UnitingCare who provided vital services to people in need.
"We are confident that through the generosity of Australians, our goal can be reached to help local families that are doing it tough," Mr Machin said.
"We encourage everyone to brighten up someone's Christmas by donating generously at your local Target store."