Woolworths to scrap rewards system: pair up with Qantas

WOOLWORTHS has confirmed it will scrap its controversial Woolworths Dollars program instead bringing in a system where shoppers can choose to convert their points to Qantas Frequent Flyers or bank them and get money off their Christmas shop. 

The supermarket giant announced the changes today saying the new rewards system will go live on August 31. 

The company's director of loyalty and customer data Ingrid Maes said the move came as a result of customer feedback. 

"We are pleased that our members have responded positively to automatically getting money off their shopping," she said.

"However, we've acknowledged that we didn't deliver enough orange ticket offers in-store and while many of our members have been rewarded well, too many have not.   

"By introducing a guaranteed reward per dollar spent at Woolworths Supermarkets, BWS and selected Caltex Woolworths sites, all members receive a reward when shopping with us."  

This is the first time the rewards system will incorporate petrol stations.   

The new system will be called Woolwroths points and the company has guaranteed every time a customer spends $1 at a Woolworths, BWS or Caltex they'll get one point - with many chances to increase points by making a promotional purchase.  

Members will automatically get $10 off their shopping each and every time their points balance reaches 2,000 Woolworths Points, or they can choose to bank these savings for Christmas.  

Those who prefer Qantas Points will be able to convert at a rate of 870 Qantas Points for every 2,000 Woolworths Points from 31 August 2016.   "This isn't the end of improvements to our loyalty program.

We'll continue to listen to our members and introduce new, attractive features to evolve the program in line with member preferences and feedback," Ms Maes said.


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